Before the rise of social media, businesses had to depend on search engines for online traffic for their businesses. This increased competition has resulted in increasing the cost of getting clients from search engines many fold, over the past few years. However, social media has presented a big opportunity to professionals in all the business verticals to attract clients cheaply.
Unfortunately, many industries have still not realized the potential of social media to attract new clients. This is also true in the case of real estate agents who still have not started taking advantage of the opportunities presented by social media websites such as Facebook, Twitter and Pinterest, among others.
The biggest advantage of a social network like Facebook is that everybody and their grandmother are present on it. Such huge traffic presents great opportunities for real estate industry. It is highly unlikely that a savvy real estate agent won’t be able to find some prospective homebuyers on the Facebook platform.
One of the best ways to reach prospective homebuyers on FB is to create a Facebook page. It can be promoted by sharing interesting happenings in your local market as well as updating prospective buyers on the latest trends in the real estate market.
Real estate agents need to keep in mind that marketing on social media is very different from marketing on search engines. FB users need to be engaged over time to convert them into a paying client. In fact, Facebook offers many tools to engage with prospective clients. Here are a few tips to ensure your success on social media.
Listen to Your Market
As mentioned above, you need to engage and nurture customers. Therefore, it is very important to listen to the customers. One way is to provide them latest information and resources to make better investment decisions. Also, another good way to engage prospective clients is to answer their various queries regarding the local real estate laws and the market.
Facebook is a sharing platform and people expect to read interesting stories. You can share real estate related jokes and ask them for feedback on various current issues. Overall, the goal is to build your personality and be authentic.
Self Promotion is Not Good
One mistake that many Realtors make on Facebook is that they get too self-promotional and it shows in their posts. One of the best ways not to be too overbearing is to ask questions. Ask people about their dream homes and similar things.
Facebook for Real Estate Agents
Facebook presents a great marketing opportunity but it requires a lot of time and coherent marketing strategy to be successful. Business experts recommend that real estate agents utilize the services of professional digital marketing agency with experience in building a lively social media following on Facebook for real estate industry.
The team of social media optimization services experts at Platinum Web Media has number of years of experience in building loyal following for businesses on Facebook. Our team of real estate social media experts has helped a number of clients by creating huge and engaging following on Facebook and other social media sites.
Give us a call today and our experts will be happy to help you in setting up a comprehensive social media marketing strategy to get leads for your real estate business from Facebook.